For the love of cooking

Goody Kitchen

Goody Kitchen

Goody Kitchen is a culinary platform by Goody, a food company in Saudi Arabia, offering a variety of features including recipes, masterclasses, and a community for food enthusiasts. It serves as a hub for culinary inspiration, aiming to be the go-to place for passionate food lovers in the MENA region. 

Client

Emakina

Date

2020-2021

CATEGORY

Food & Beverage

E-commerce

Scope of work

Webapp

🧩 The Challenge

  • Fragmented user flow: Recipe browsing, product shopping, and content (magazines, masterclasses, community) lived in separate silos—diluting user engagement.

  • Content discoverability: Recipes numbered in the hundreds; hard to navigate and surface new or seasonal content.

  • Platform identity shift: Transition from static brochure to interactive experience hub—brand, tone, and visual style needed modernizing .

🎯 Goals

  • Improve recipe discovery and search experience

  • Enable meal planning for the week

  • Add grocery list creation based on recipes

  • Allow users to save, create, and personalize their own recipes

  • Make onboarding seamless for logged-in users

🧪 Process – Wireframes

To test functionality and layout quickly, I created low-fidelity wireframes divided by core features:


🔍 Search and Discovery

Users can search by ingredients, dietary needs, or inspiration categories.
→ Focused on quick filtering and visual previews


📄 Recipe Page

A streamlined layout includes ingredients, steps, videos, and nutrition info.
→ Includes timers, serving size adjuster, and save/share options


📦 Shopping Cart

Auto-generated cart based on chosen recipes with editable quantities.
→ Saves time and reduces food waste


🧑‍🍳 Create & Save Recipes

Logged-in users can add their own recipes and access them in a personal dashboard.


🗓 Meal Planner

Plan meals for each day of the week using saved or new recipes.
→ Drag-and-drop interaction with calendar-style layout


👤 Profile Page

Users can view their saved recipes, preferences, and dietary tags.

To test functionality and layout quickly, I created low-fidelity wireframes divided by core features:


🔍 Search and Discovery

Users can search by ingredients, dietary needs, or inspiration categories.
→ Focused on quick filtering and visual previews


📄 Recipe Page

A streamlined layout includes ingredients, steps, videos, and nutrition info.
→ Includes timers, serving size adjuster, and save/share options


📦 Shopping Cart

Auto-generated cart based on chosen recipes with editable quantities.
→ Saves time and reduces food waste


🧑‍🍳 Create & Save Recipes

Logged-in users can add their own recipes and access them in a personal dashboard.


🗓 Meal Planner

Plan meals for each day of the week using saved or new recipes.
→ Drag-and-drop interaction with calendar-style layout


👤 Profile Page

Users can view their saved recipes, preferences, and dietary tags.

Visit webpage

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Visit webpage

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